About Shopper Advocate
Our Mission
At Shopper Advocate, we help consumers find the perfect product by shopping smart and shopping easy. We take everything we publish into thorough consideration, delivering expert content that examines ALL sides of the coin.
Our goal is simple: when you finish reading our articles, you should have no questions left—and if you want to proclaim yourself a master genius in that product category, we’ll back you up 100%.
The whole point of Shopper Advocate is to exchange valuable knowledge from our team to you, empowering you to make informed and confident decisions in the real world.
We conduct original research, and do our own internal product testing as well as leverage every credible resource available—from Amazon reviews to Reddit threads, trending topics, and even the National Institute of Health. Every facet is researched and carefully examined to ensure we don’t miss a single thing.
Our Business Model
Shopper Advocate is a product research and review platform that serves two critical functions:
- Consumer Education: We help shoppers find the right products for their specific needs and problems
- Market Intelligence: We provide product research data that helps companies develop products people actually want
Our Process
To deliver reliable and expert recommendations, we follow a structured process:
- Research product categories thoroughly
- Order and test products hand-on
- Interview subject matter experts and authorities
- Partner with Amazon Associates and affiliated companies to generate revenue
Our long-term mission is to create a virtuous cycle: helping consumers make better purchasing decisions while providing companies with genuine market insights to develop products that solve real problems.
How We Serve Our Readers
We provide value to our readers through:
- Publishing comprehensive, Google-compliant product reviews and comparison articles
- Maintaining an engaged email newsletter community of 25,000+ subscribers
Our long-term mission is to create a virtuous cycle: helping consumers make better purchasing decisions while providing companies with genuine market insights to develop products that solve real problems.
Our Editorial Standards
To ensure optimal objectivity and usefulness, our team of tech-savvy, passionate writers and editors follows industry-recognized best practices.
Expertise & Authority:
- Demonstrate deep knowledge of the products we review
- Provide visual evidence, audio, or links documenting our hands-on experience
- Share quantitative measurements across performance categories
- Leverage expert interviews and authoritative sources
Comprehensive Coverage:
- Evaluate products from the user's perspective
- Explain what sets each product apart from competitors
- Cover comparable alternatives and recommend best options for specific uses
- Discuss benefits and drawbacks based on original research
- Focus on the most important decision-making factors based on expertise
Transparency & Value:
- Show how products have evolved from previous versions
- Describe key design choices and their effects on users
- Include links to multiple sellers, giving readers purchase options
- Support "best overall" recommendations with first-hand evidence
- Ensure ranked lists contain substantial useful content, not just product names
Meet Our Editors
Kristin Collins, Senior Editor
Contributing Writer
Kristin Collins
Kristin Collins Jackson is a writer, herbalist, certified aromatherapist, and Brooklyn transplant based in Los Angeles. Her editorial work can be found on Bustle, POPSUGAR, Prevention.com, Extra Crispy, The New York Times, The Frisky, and Beauty Lies Truth. Her portfolio includes breaking news, cocktail recipes, 90s nostalgia, and plenty of DIY beauty recipes that will keep anyone coming back for more. With teaching experience and a natural gift for whipping up products in her own kitchen, Kristin’s content matches her own passions.
Elise Gray, Contributing Writer
Contributing Writer
Elise Gray
Janie Diaz, Senior Editor
Tech & Gadgets
Janie Diaz
KJ Callihan, Senior Editor
Green Energy Products
KJ Callihan
Erica Mesirov, Contributing Writer
Green Energy Products
Erica Mesirov
Christy Sandwell
Green Energy Products
Christy Sandwell
Anastasia Pospelova
Contributing Writer
Anastasia Pospelova
Anastasia Pospelova is an experienced writer, editor, and digital marketing specialist based in Europe, with a focus on connecting brands with audiences through engaging and strategic content. Originally from Kiev, Anastasia has lived in various cities across Europe, including Berlin, Vienna, and Milan, gaining unique cultural insights that enhance her work. Fluent in both Russian and English, Anastasia effectively bridges language barriers, helping companies reach global audiences. With over 15 years in the content industry, she has worked across diverse sectors such as fashion, technology, travel, and e-commerce. Anastasia is also a passionate photographer, a published author, and a dedicated advocate for environmental causes.
Benjamin White
Contributing Writer
Benjamin White
Tria Regina David
Contributing Writer
Tria Regina David
Frequently Asked Questions
Why should I sign-up for the newsletter?
How Do We keep Shopper Advocate running?
Who writes the reviews?
How are the reviews written?
What products do you review?
Some of our reviews may include environmentally friendly products. We have 3 categories:
- Beauty & Personal Care: Cosmetics, herbal supplements, and vitamins will only be reviewed if they are cruelty-free, made without harsh chemicals and free of side-effects.
- Clean Energy: Products you can use in your day-to-day life while protecting the environment (biodegradable, no waste, …).
- Technology & Electronics: Become tech-savvy with the newest computers, cameras …
I am a customer, can I suggest a product review?
I am a writer, can I review products for you?
I am a professional, can I submit my product for review?
We’d love to receive your submission. Please, email us a product description at reviews@shopperadvocate.com. If your product fits our criteria, you will be instructed on where and when to mail it.
What about advertisement?
A Final Note
We genuinely enjoy the work behind every review and product test we publish.
From the bottom of our hearts, we hope you enjoy reading our content as much as we enjoy researching and creating it.
