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STRAIGHTEN HAIR and TURN HEADS — Finally, A Flat Iron For That Silky, Smooth Style Without All the Damage

A professional hair stylist’s guide to the Best Flat Irons for 2020 (that won’t break the bank)

Love-hate relationships are a tricky subject. Take my ex-flat iron for example. On one hand, I loved the sleek straight locks it left me with. But on the other hand, I absolutely hated the way all that direct heat was frying and damaging my sensitive cuticles—often leaving me with the very frizz I was trying to tame. Grrrr!

So as a licensed cosmetologist for over 10 years, this got me wondering—“Could there be a BETTER FLAT IRON out there, one that knows the way to my heart without hurting my hair in the process?!”

And as luck (and hours of research) would have it, there is!

Having had so many cheap straighteners fall apart on me in the past, I decided it was time to look into higher quality straighteners. And I learned something I wish someone had told me years ago: Straightening your hair does NOT have to result in damaged hair! You just need to know what to look for in a flat iron and find a brand that you can trust.

But be careful—many expensive flat irons are advertised as “high quality” but are actually made of cheap materials that lead to frizz, split ends, and a dull shine.

As the age-old saying goes, “It’s what’s on the inside that counts.” And, as I’ve learned the hard way, this is true for your hair too!

SEE THE #1 TOP-RATED CHOICE

You see, deep inside each strand is the cortex, which is responsible for hair’s strength and texture. So it’s important you protect it at all costs—and a cheap straightener is definitely not up to the task.

Thankfully, with modern technology, it is possible to find a flat iron that doesn’t just protect the cortex of your hair, but actually strengthens it as well (and at a price EVERDAY PEOPLE CAN ACTUALLY AFFORD).

My highly-trained team of BEAUTY EXPERTS and I researched, dissected, and tested hundreds of straighteners to determine the most essential elements of each. We then went out into the market and handpicked the crème de la crème so you don’t have to.

From CERAMIC-COATED TITANIUM PLATES to IONIC TECHNOLOGY to the recent innovation of RED LIGHT THERAPY, there are several high-quality straighteners on the market using modern innovation to help give your hair that strong, shiny, salon-chic look like you’ve always dreamed of without costing you a fortune.

So, ladies, why keep putting yourself through the emotional rollercoaster that is the love-hate relationship you have with your current flat iron when your prince in shining armor (and hair!) is just around the corner?

The name of the game is HEALTHY HAIR. And healthy hair starts with using products you can actually trust! So before committing to your next flat iron, make sure you look for the SEVEN FLAT IRON ESSENTIALS we uncovered in our research and have conveniently listed below.

What to Look for in a GREAT Hair Straightener

The Seven Flat Iron Essentials:

  1. Infrared Heating Technology – One of the most exciting recent developments in hair straightening technology is infrared heating, which gently heats hair from within rather than without. This ensures that hair retains its moisture and a healthy shine, without heat damage, frizz, or split ends.
  2. Fast Warm-Up and Adjustable Heat Settings – A straightener really shouldn’t take more than 45 seconds to heat up, and you should be able to get silky smooth swaths of hair with just one pass. It’s also just as important to have a flat iron with a range of temperature options–from lower temperature settings for fine or damaged hair all the way up to high heat for thick or curly hair.
  3. Ceramic Plate Composition –  High-quality plates made of ceramic eliminate the risk of burning your strands. The even distribution of heat these high-end materials provide has proven to smooth those stubborn spots and ensure you won’t need to go over the same section of hair more than once to achieve that salon look. However, full ceramic plates often take forever to heat up, meaning ceramic-coated plates strike an ideal balance that provides the best of both worlds.
  4. Negative Ion Technology – Negative ions neutralize static and allow more moisture to be retained within your cuticles. This helps reduce unwanted frizz and split ends, giving your style better hold.
  5. Lightweight and Easy to Use – Lightweight irons travel better and don’t leave your arms tired or worn— your morning beauty routine should never feel like a visit to the gym.
  6. Value – Rather than dishing out a hefty chunk of cash on a flat iron with a cringe-worthy price tag, look for a straightener that uses current technological advancements to do the same amazing job at a fraction of the price. (In fact, most of our top picks fall near the $100 mark, so you don’t have to feel guilty about taking the plunge on a professional-quality straightener!)
  7. Durability and Warranty – The last thing you want is to fall in love with an amazing straightener only to have it break in 3 months, leaving you with nothing but a futuristic-looking paperweight. When choosing a flat iron, make sure the company offers extensive warranties, uses sturdy materials with a durable design, AND offers a money back guarantee.

To simplify your shopping process, we’ve compiled a list of the best new hair straighteners on the market that meet all of our standards listed above. So whether you’re straightening your hair after blow drying for a night out on the town or just freshening up quickly on your way out the door to work, these flat irons will get you the BEST RESULTS with the LEAST DAMAGE to your hair… AND wallet!

 

 

Our Top Choice
 
1

SRI Xtreme Health Straightener

  4.9/5 Overall Rating: Excellent
SRI Xtreme Health Straightener

1.0 inch ceramic-coated plates Professional Infrared Hair Straightener

$79.00 $158.00

Our #1 Choice, Without a Doubt!

As soon as we got our eyes on the SRI Xtreme Health, it stood out from the crowd. Its design and feel are luxurious, its floating plates work wonders on any type of hair texture and slide through your hair without pulling, tugging or snagging. And its technology is the latest on the market.

The SRI Xtreme Health combines ceramic-coated plates, negative ion technology, custom temperature controls, and infrared heating to ensure you get the best results in the least amount of time. Our tests proved you can effortlessly straighten your hair in one pass only to get the glossy salon finish you deserve without having to worry about damaging your hair.

In fact, we were relieved to discover that you won’t to worry about breaking hair, split ends and frizz when using the SRI Xtreme Health . Taking control of your hairstyle and looking great regardless of your hair texture will increase your confidence, while allowing you to feel beautiful and maintain your healthy look in any situation.

Even better, the Skin Research Institute, the company behind the SRI Xtreme Health , is renowned and trusted by professionals. It also ships with a 60-day money-back guaranty and 10 years warranty on parts.

And if you act quickly, you can actually save money on the SRI Xtreme Health for a limited time when you sign up for their First Time Customer Special!

Our Final Verdict on the SRI Xtreme Health Straightener: Highly Recommended

PROS:
  • Ceramic-coated Plates that glide through your hair without pulling or tugging so you can achieve any look you want without the added hassle or pain of any kind.
  • Advanced Ion Technology to neutralize electrostatics and leave your hair smooth and shiny so you can feel confident knowing that you will always present your most beautiful you, that you will stay in control of your look no matter what, and that you will face any situation with class.
  • Infrared Light Heats from within, sealing in moisture and protecting hair instead of zapping it with direct external heat.
  • Reaches max heat in 30 seconds or less, saving you time getting ready.
  • Easy grip to allow faster & safer styling. Holding the SRI Xtreme Health in your hand will bring the feeling of luxury to your doorstep.
  • Works on every type of hair, every day allowing you to straighten or curl your hair within minutes so you never have to worry about breaking hair, split ends or frizz.
  • The Skin Research Institute is BBB approved and offers a 60-Day Money-Back Guarantee AND a 10-year warranty

CONS:
  • Only available online
  • Could use a traveling bag for convenience
  • Often on backorder

2

HAI GOLD Convertable, Premium Professional Flat Iron 


  4.5/5
Overall Rating: Good
HAI GOLD Convertable, Premium Professional Flat Iron

UNIVERSAL TEMPERATURE CONTROL styles thick, natural, curly, fine and color-treated hair (250°F to 450°F)

$99.95

This was another amazing tool from a lesser known brand that did great on most hair types. We really loved the power this tool packed and it was really effective at taming flyways and frizz and didn’t cause any dryness or static. Sometimes it did pull and by the end of straightening there was usually about 3 hairs stuck in the temperature dial which was kind of bulky and a little too close to the plates. Overall it worked well just snagged a lot.

PROS:
  • Fast heat up
  • Really nice luxurious design that looked and felt great when using
  • Upscale packaging
  • Very nice customer service team

CONS:
  • Hairs snagged and were caught in the temperature dial
  • Needed to be cleaned quite often due to all the extra strands being tugged out
  • Hair lost some of the shine and luster due to the breakage

3

LumaBella Keratin Dual Touch Hair Straightener


  4/5
Overall Rating: Good
LumaBella Keratin Dual Touch Hair Straightener

The innovative ceramic plates are infused with keratin micro-conditioners that transfer to the hair during styling for a healthy shine.

$89.00

This tool is so pretty to look at we absolutely loved the pearly rose color. The Keratin infused plates made our hair look gorgeous and shiny, but it took forever to heat up and wasn’t as effective on naturally curly or ethnic hair as the 1 and 2 choices. If you have super fine hair and don’t mind waiting a little bit this is a great choice.

PROS:
  • Super cute color and design
  • Keratin infused plates made sure the health of hair was maintained
  • 5 heat settings

CONS:
  • Took forever to heat up
  • Low temperatures were harder to style on naturally curly hair or stubborn kinks
  • No money back guarantee

4

VIBRASTRAIT PRO 1″ Vibrating Flat Iron, by Beautopia Hair


  4/5
Overall Rating: Good
VIBRASTRAIT PRO 1

High-quality tourmaline ceramic plates results in shiny, frizz-free hair

$94.98

This product was surprisingly effective, it flattened hair, but not to the point where you lost volume. It was smooth and worked really well. However, the one drawback is that there is a very strange smell coming from the plates. I thought maybe it was burned hair smell, but my hair doesn’t smell but it happens even when I am not applying it to my hair. Also, we don’t expect it to last very long because it seems to be made of flimsier materials.

PROS:
  • Effectively straightened hair and got gorgeous shine
  • Really nice customer service who was friendly to talk to
  • Had vibrating plates

CONS:
  • Shipped late
  • Emitted a strange burning smell
  • Doesn’t seem like it will last too long


Conclusion

While the above list barely scrapes the surface of the numerous flat iron products available, hopefully it gives you a starting place in the process of buying your new glamorous tool.

You are moments away from acquiring the high-quality hair straightener that will not only generate the ageless glamour you see dazzling the pages in magazines, but you will also be taking a new step towards making sure you have a healthy head of hair for a good long time..

 

 

Christy Sandwell

Christy is a licensed cosmetologist with 10 years of experience working for one of the top 20 Paul Mitchell Salons in the US. She is also an experienced Brand Advisor, and Beauty Blogger.

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