Find the Perfect Product by Shopping Smart and Shopping Easy

We at Shopper Advocate take everything we post into thorough consideration, making sure we bring our audience expertise content that touches base on ALL sides of the coin. We want there to be no questions asked after you’re done reading any of our articles and if you feel the need to proclaim yourself a master genius in whatever field you finished reading that day, we will back you up 100%.

The whole point Shopper Advocate is to exchange valuable knowledge from our brains to yours, so you can use what you learn here to make informed and confident decisions in the real world. We conduct our own research and also use every resource available from Amazon reviews, to Reddit threads, to trending Twitter Topics, to the New York Times, to even the National Institute of Health. Every facet is researched and carefully examined to ensure we don’t miss a single thing.

To ensure optimum objectivity, our team of tech-savvy, passionate writers and editors know the ins and outs of the online world and use third-party platforms to ensure you receive unbiased information. We hope you have as much fun reading as we do writing and from the bottom of our hearts.

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User Driven
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Meet Our Editors

Kristin Collins, Senior Editor
Beauty & Health

Kristin Collins

Kristin Collins Jackson is a writer, herbalist, certified aromatherapist, and Brooklyn transplant based in Los Angeles. Her editorial work can be found on Bustle, POPSUGAR,, Extra Crispy, The New York Times, The Frisky, and Beauty Lies Truth. Her portfolio includes breaking news, cocktail recipes, 90s nostalgia, and plenty of DIY beauty recipes that will keep anyone coming back for more. With teaching experience and a natural gift for whipping up products in her own kitchen, Kristin’s content matches her own passions.

Elise Gray, Contributing Writer
Beauty & Health

Elise Gray

Elise Gray has written articles on a wide variety of topics such as fashion, health and wellness, and beauty. Her publications has been seen in U&C Magazine and LA Pulse Mag, just to name a few. In her free time, Elise enjoys trying the latest and greatest hair care products for her natural, curly hair and hiking with her dog, Carrot.

Janie Diaz, Senior Editor
Tech & Gadgets

Janie Diaz

Janie Diaz is a veteran writer, editor, and digital marketing strategist living in California’s Central Valley between San Francisco and Los Angeles. As a first-generation Cuban-American, Janie has traveled the world, and has lived everywhere from Dubai, UAE to Antwerp, Belgium, and from Mexico City to Madrid. Janie speaks fluent Spanish, which she uses frequently to optimize Spanish language content for the digital space. With more than 19 years of experience as a professional writer and editor, Janie has created content in dozens of verticals, including the technology, health and wellness, education, legal, and financial industries. Janie is a married mother of two girls, a published poet, and an animal rights activist.

KJ Callihan, Senior Editor
Green Energy Products

KJ Callihan

KJ has written on numerous subjects including green energy, environmental issues, culture, travel, history, and healthy living, as well as test prep content for educational sites. With degrees in sociology, psychology, and counseling, KJ has worked in her community in various positions throughout her career providing assistance both in the public school system and several mental health agencies. To read more of KJ’s work, you may visit her author pages at Outward On, Oh My Veggies, and Healthy Tips.

Erica Mesirov, Contributing Writer
Beauty & Health

Erica Mesirov

Erica Mesirov has a Master’s degree in holistic nutrition and writes the award winning blog Eat, Lose, Gain. She lives in Los Angeles with her husband, her dog and her two kittens. When she isn’t helping people live vibrantly, Erica spends her time watching girl movies, reading books her mom would say don’t challenge her, and making lopsided pottery creations.

Christy Sandwell

Beauty & Health

Christy Sandwell

Christy is a licensed cosmetologist with 10 years of experience working for one of the top 20 Paul Mitchell Salons in the US. She is also an experienced Brand Advisor, and Beauty Blogger. Not only is she an industry expert on products but she has also assisted many businesses in the Beauty Industry with their web presence and marketing

Frequently Asked Questions

Why should I sign-up for the newsletter?

Trends change in a flash, technology improves every day. By signing-up for Shopper Advocate FREE newsletter, you’d receive the newest reviews on the best products directly in your inbox. Once a week. For free. Shopping made easy and convenient.

How Do We keep Shopper Advocate running?

We pay our writers thanks to advertising and donations. If you want to donate to help our magazine, contact us at

We are also a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites.

Who writes the reviews?

Our Shopper’s Advocates are professional writers, they specialize in their field, and are passionate consumers. They are YOUR advocates. Their mission is to take the guess work out of your shopping experience. Discover their profiles below.

How are the reviews written?

First, we make sure our panel of writers has no interest in any of the products they will review. Then, they try the products and compare their results. They randomly call customers, labs, the Better Business Bureau, … Once the review is ready, it is submitted to a customers’ panel for approval, then published in our magazine.

What products do you review?

We only review environment-friendly products. We have 3 categories:

  • Beauty & Personal Care: Cosmetics, herbal supplements, and vitamins will only be reviewed if they are cruelty-free, made without harsh chemicals and free of side-effects.
  • Clean Energy: Products you can use in your day-to-day life while protecting the environment (biodegradable, no waste, …).
  • Technology & Electronics: Become tech-savvy with the newest computers, cameras …

I am a customer, can I suggest a product review?

We welcome your suggestions and value your opinion. Use the “Contact Us” form to suggest a product review. You can also email our Review Department at We will treat inquiries as they come, and as they become relevant to the market. You are also welcome to leave your opinion on a review at the bottom of each article.

I am a writer, can I review products for you?

We love talent. Email us your work at . When we have a review for you to write, we will contact you. Please, be aware that we will only accept digital submissions.

I am a professional, can I submit my product for review?

We’d love to receive your submission. Please, email us a product description at If your product fits our criteria, you will be instructed on where and when to mail it.

What about advertisement?

If you want to advertise your product in our pages, apply at We will review your application to make sure your product matches our highest criteria for quality and satisfaction. Then we will contact you to discuss product placement.