4 drugstore makeup dupes that are just as good as their expensive counterparts
In the makeup world, consumers see certain products as Holy Grail items. Among them are a lot of luxury, high-end makeup products, which is to say they’re pricey. But the beauty of makeup is you don’t have to splurge to look good. Now more than ever, drugstore brands are stepping their quality up and giving luxury brands a run for their money. If prices are holding you back from raved-about products, you’ve come to the right place. We’ve found the best drugstore makeup dupes for best-selling high-end makeup products. Save before you splurge, and look good doing it. These makeup dupes will give you luxury results for a fraction of the cost, proving that beauty is not defined by budget.
INSTEAD OF THIS: BECCA SUNLIT BRONZER ($38.00)
Physician’s Formula Butter Bronzer is one of the best drug store options for bronzers in general. An added plus is that Butter Bronzer, which comes in eight different shades, works as a dupe for the immensely popular Becca Sunlit Bronzer. Fans love the Becca bronzer for the way it blends into the skin without drying it out. The dermatologist tested Physician’s Formula bronzer fights dry skin with its fatty acids and pro-vitamins formulated to condition and moisturize. With ingredients like murumuru butter, cupuacu butter, and tucuma butter from the Amazon, Butter Bronzer is both creamy and soft for easy application.
According to Physician’s Formula’s website, Butter Bronzer is paraben-free and gluten-free, hypoallergenic, vegan and cruelty-free.
As opposed to Becca’s $38 price point, the Physician’s Formula MuruMuru Butter Bronzer retails for $15.99.
INSTEAD OF THIS: DIOR DIORSHOW MASCARA ($29.50)
Maybelline’s Falsies Lash Lift Mascara is a drugstore dupe for Dior’s Diorshow Mascara, which retails for $29.50. The Diorshow mascara is a fan favorite for its buildable formula and ability to make your lashes appear full. Maybelline’s mascara can similarly give you the false lashes look. This mascara also won Allure’s Best of Beauty award in 2020. Maybelline’s Falsies Lash Lift Mascara retails for $10.49. If you don’t feel like doing the math yourself, that’s less than half the price of the Diorshow mascara.
And this is one of the best drugstore makeup dupes according to the pros too. Celebrity makeup artist Mary Irwin is a fan who says that the Maybelline mascara’s brush is better and easier to use than Dior’s.
INSTEAD OF THIS: NARS POWDER BLUSH – ORGASM ($30.00)
A cult favorite in the makeup world is without a doubt Nars’ Powder Blush in the shade “Orgasm.” The $30 Orgasm blush has maintained its popularity, with many not-so-quite-right dupes attempting to reach its level. But we think Milani has managed to do the job.
The best-selling Baked Blush by Milani in the shade “Luminoso” is a close match to Nars’ Orgasm blush. Though the Luminoso shade is a bit peachier than the Orgasm shade, both manage to melt into the skin and provide a flattering pink hue with just the right amount of shimmer.
Retailing at $7.99, the Milani blush is nearly a quarter the price of the $30 Nars product. And Milani’s lasts long because of its high pigmentation which requires you to use only a little bit of product. And as with all Milani products, the Baked Blush is 100% cruelty-free.
INSTEAD OF THIS: TATCHA SILK CANVAS PRIMER ($52.00)
A good primer can make all the difference in your makeup routine. For the last several years, Tatcha Silk Canvas Primer has been one of the most hyped and raved-about products, becoming a makeup staple for many people. But Tatcha’s primer retails for $52, and not everyone is willing or able to spend that much.
Enter E.L.F.’s Poreless Putty Primer, which went viral for its striking similarities to Tatcha’s option. The Poreless Putty Primer is infused with squalane, which helps grip onto makeup, ensuring it lasts longer. And it also protects the skin from drying out and losing moisture. Perhaps the most beloved feature of this primer is its ability to blur and minimize the appearance of pores. This E.L.F product is vegan and cruelty-free, as well as free of parabens and sulfates.
The price point is really what makes the E.L.F. primer stand out compared to the luxury alternative. You can buy E.L.F’s Poreless Putty Primer for a mere $8.